Richard Williams, Bloodwise
- Emma Whelan
- Jun 4, 2017
- 1 min read

Emma's vision and ambition helped transform Leukaemia & Lymphoma Research into Bloodwise, a brand that is attempting to change the way charities work across the blood cancer sector. This transformation went well beyond a name change and she was responsible for introducing teams like Insight and Media as well as driving forward digital transformation and innovation.